print design
When someone picks up your company brochure, or your business card how do you suppose they feel?
Every time a potential customer comes in contact with your brand, it’s an opportunity for you to shine!
These “touch points” are powerful, especially if the re-enforce the brand’s emotional connection.
These 'touch point' are points of contact with your customers - they are not just physical items that one can feel, but also includes what they see, and how they feel when they see it. They are our commercials, our signs on the road, our emails and handshakes. All points of contact with our customers, whether tangible or intangible should sing your authentic brand and share your promise to the world.
Print offers a unique opportunity to tap into other levels of brain activity. The tactile senses are an important emotional vehicle that can re-enforce the brand experience. What kind of paper is it printed on? How does this feel in my hand? Cheap, flimsy and last minute, or solid and sound? People look for subtle clues to tell who you really are, and most don’t even know they’re looking.
I've been around the block... and I've seen it all. A classic example of what not to do is to hastily make brochures (one Sunday evening) to tell the world who you are and what you offer. All this done in a rush, last minute, using a free template, printed off on your hme printer (or if it's a step up, at Kinko's). Doesn't make any sense, and certainly a 'hit and miss' to convey a serious, professional, branded image.
Where’s the love? Where’s the passion for what you do? Where’s the emotional connection? “But it’s expensive...” It doesn’t have to be - and it will cost you a lot more in lost opportunities if you continue to carry on.
You are better than a last minute thought, and definitely better than a free template tri-fold off of microsoft 2010.
YOU ARE UNIQUE: What you offer is AMAZING: Take the time and do it right!
Every time a potential customer comes in contact with your brand, it’s an opportunity for you to shine!
These “touch points” are powerful, especially if the re-enforce the brand’s emotional connection.
These 'touch point' are points of contact with your customers - they are not just physical items that one can feel, but also includes what they see, and how they feel when they see it. They are our commercials, our signs on the road, our emails and handshakes. All points of contact with our customers, whether tangible or intangible should sing your authentic brand and share your promise to the world.
Print offers a unique opportunity to tap into other levels of brain activity. The tactile senses are an important emotional vehicle that can re-enforce the brand experience. What kind of paper is it printed on? How does this feel in my hand? Cheap, flimsy and last minute, or solid and sound? People look for subtle clues to tell who you really are, and most don’t even know they’re looking.
I've been around the block... and I've seen it all. A classic example of what not to do is to hastily make brochures (one Sunday evening) to tell the world who you are and what you offer. All this done in a rush, last minute, using a free template, printed off on your hme printer (or if it's a step up, at Kinko's). Doesn't make any sense, and certainly a 'hit and miss' to convey a serious, professional, branded image.
Where’s the love? Where’s the passion for what you do? Where’s the emotional connection? “But it’s expensive...” It doesn’t have to be - and it will cost you a lot more in lost opportunities if you continue to carry on.
You are better than a last minute thought, and definitely better than a free template tri-fold off of microsoft 2010.
YOU ARE UNIQUE: What you offer is AMAZING: Take the time and do it right!
print design & services
brochures and catalogs: Together, I will help you tell your compelling story and make an emotional connection. (Your potential customers won't know how amazing you are by the flimsy, copy paper and template from which you printed your brochure). Tell the world who you REALLY ARE - this is what will be 'sticky' in the mind of you customers and potential customers. This is what they will remember!
newsletters: I can help you convey communications to update your customers and members, offering layout, formatting and design services.
ad design /posters / postcards, marketing media: Over my professional life, I've done a lot of work in magazines and advertisements, billboards, posters and banners, online advertising and banner ads. I can help you say it powerfully and consistently.
Any print materials generated can be converted to a Portable Document Format (PDF), posted on your electronic billboard , intranet, website and distributed through email marketing, social media and via an electronic form.
newsletters: I can help you convey communications to update your customers and members, offering layout, formatting and design services.
ad design /posters / postcards, marketing media: Over my professional life, I've done a lot of work in magazines and advertisements, billboards, posters and banners, online advertising and banner ads. I can help you say it powerfully and consistently.
Any print materials generated can be converted to a Portable Document Format (PDF), posted on your electronic billboard , intranet, website and distributed through email marketing, social media and via an electronic form.
