logo design & image
Investing in a
logo is like planting a seed. It is a reflection of the abundance that is the
promise of a healthy seedling, like that of a great redwood.
A logo is the very first impression people get of your company.
Your logo gives a sense of what your company is all about. Is it a large company? A small company? Fun? Serious? Confusing? This is how your company is identified.
Your logo is a visual symbol of your busines, easily recognizable and identifiable.
A GOOD LOGO IS:
A logo is the very first impression people get of your company.
Your logo gives a sense of what your company is all about. Is it a large company? A small company? Fun? Serious? Confusing? This is how your company is identified.
Your logo is a visual symbol of your busines, easily recognizable and identifiable.
A GOOD LOGO IS:
- Memorable: The logo needs to be something that is easily memorable. Think of Nike or Apple.
- Versatile: Can the logo be used in all desirable applications? Documents, packaging and sports arenas to button holes
- Protection: Can the logo be protected? must be eligible for legal protection (i.e., registration for copyright or Trade Mark)
- Simple: Is the logo simple in its concept and therefore easy to understand?
- Attention Seeking: Does the logo draw attention?
- Inoffensive: Is the logo decent? Can it be viewed as offensive in popular culture or foreign cultures?
- Easily Reproducible: Does the logo use standard colors? Does it employ standard and few colors? Can it be recognizably reproduced in black and white? Photocopying, newspapers and fax transmissions do not often carry color
- Informative: Is the logo descriptive? It might describe or hint at the nature of the company or its product.
- Timeless: Is the logo part of a current fad? Will it easily lose appeal when the fad goes?
- Graphically Appealing: Is the logo articulate and clean? Does the logo suggest professionalism? Attention to detail?
- Feeling: Does the logo evoke a sense of something you want to communicate?
logo design services
identity packages: By the use and distribution of 'the look and feel' of your logo across all your materials like business cards, letterhead, presentations, emails, newsletters, etc., you can drive home your message and retain a solid emotional connection with your audience. Day after day, time after time. Consistency is the key.
logo guides: The development of a logo usage guide can be very helpful, especially when third-party vendors will be using your logo. This short and sweet document set standards for spacing, placement, colors, typeface, background colors and acceptable variations of the mark or logo.
logo guides: The development of a logo usage guide can be very helpful, especially when third-party vendors will be using your logo. This short and sweet document set standards for spacing, placement, colors, typeface, background colors and acceptable variations of the mark or logo.
