branding consultations

Branding is a modern 'buzz word.' Though, the concept is nothing new.  Branding is COMMON SENSE, but not many know how to do this well.

Trying to brand your business without a definable strategy is like throwing jello on the wall and hoping something sticks.

Branding your company or business is, in plain English, conveying the consistent look and feel of your collective collateral, public relations and marketing materials so that it is easily recognizable in your customer's eyes.

Collaterals are everything tangible and intangible about You (Your Company / Service / Business) that your customer sees, hears, feels, touches - and takes "in." That's right - takes in, through the conscious and the sub-sconscious.

Think of branding as relationship building, a friendship that must be developed between the essence of your business and the desire of your target audience to likely recognize your brand and thus buy from you.

How do we develop a friendship between the essence a business and the desire of a consumer? The answer to this may be the secret of a successful and thriving business!

IMAGINE when everyone knows your brand: who you are, what you do, why you do it so well, how they are helping themselves when they partner with you, and of course, the great service you offer to the world!

Brand loyalty generates return business, ensuring a trusting covenant - like a trusting friendship.

Together, I will work with you to create a consistent, professional strategy, brand and image for your business that will convey the right message for your target audience.

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branding services

Through consultations, I can help you:

• identify targets: assess who your customers are, who your competition is, the size and your share of the market place
• strategy: we will create a branding 'road map' to get from where we are to where you'd like to be. Depending on your budget, we can create branded campaigns from gorilla marketing strategies to corporate advertising.
• image: we will assess your current resources and what the most effective marketing channels and materials are to create the image you wish to convey to the community.
• professionalism: you will assess the overall branding effectiveness of you, your business, your company and how to tailor best business practices to support and continue to convey a professional image.

• consistency: I will work with you to ensure that services and processes, both internal and external are seamless, making way for a consistent, steady brand for years to come.